First of all we’ll see what SEO exactly Is and what kind of processes we need to follow to get higher rankings in major search engines like Google, Yahoo and Bing. It’ll be a complete overview regarding strategies and techniques to follow in search engine optimization.
After getting a basic idea of Search Engine Optimiation our next step will be knowing about the basic website desinging & codes like HTML and CSS. We’ll learn how we can create, edit and download or upload a website using softwares like Adobe Dreamweaver, File Zila & Cpanel.
In this module we’ll start working with advance techniques of SEO. First of all we’ll see how we can find the keywords searching by the people regarding our business. before starting with the main process of SEO we must have a bunch of keywords to work with SEO.
After Researching keywords now the time is to work with them. first of all we need to make our website Search Engine friendly by placing our keywords on some appropiate places on our website so that the search engines can categorize our website in a proper category with our targeted keywords. The process of making our site search engine friendly is called On Page optimization.
After Onpage Optimization we’ll learn Off page SEO. Off Page SEO is also called link building. We need to make a strong link building profile for our website to make an athority of it, in the eyes of search engines, so that our site can achieve higher rankings. In this module we’ll learn about backlinks and will see how to create high authority do follow backlinks for our website.
Google Algorithms are also called quality checkers of Google. Google has five major algorithms to judge the quality structure of a website. if we’re not following the quality guidelines of the giant search engine then our site may get penalized at any time. In this module we’ll learn the quality guidelines of all major algorithms of Google and will also see how to protect our website from these algos.
Content is very important if you want to market your products and services online. there is only content which can help you make maximum conversions. It’s also very important in the eyes of search engines. you can easily get higher rankings if your content is following all the quality guidelines of Google and other major search eniges. in this module we’ll learn how to write high quality content for our website.
Google webmaster Tool is a free tool from the house of Google which can help us submitting our website to Google for indexation and We can also track the performance of it in Google search. With the help of this tool we can track many things like how many clicks we’re getting on our targeted keywords and what is the position of our website in Google search results. we must know this tool if want to SEO our website.
Again a free tool from the house of Google. Google Analytics Tool is very important in SEO. This tool can help us to track our visitors. we can track how many visitors our site is getting on daily, weekly or monthly basis and where those visitors are coming from. This tool is capable to track real time as well as offline visitors of our website. In this module we’ll see how to sign-up an account with Google Analytics and how to work with it.
At last we’ll learn how to make seo strategies for a website. what are Black hat, white hat and Grey hat SEO techniques.