Customized Course

Digital Marketing Course Module

 

Couse Time: 30 Hours (3 Months)

 

Module 1: Basic Digital Marketing

Time: 1 hrs

  • What is marketing?
  • What is Digital Marketing and its types?
  • Understanding the Traditional Marketing Process
  • Understanding Digital Marketing Process
  • Benefits of Digital Marketing

 

Module 2: Digital Marketing in Depth

Time: 1 hrs

  • Understanding Digital Marketing Process with the help of Infographics and Demo
  • Basic Understanding of SEO, SMO, SMM, PPC, Google Analytics and Affiliate Marketing

 

Module 3: Website Planning & Creation

Time: 2 hrs

  • Understanding websites, domain names & Web hosting
  • Domain and Web Hosting Selection
  • Planning & Conceptualising a Website
  • Building a website using CMS in Class
  • Understanding Plugins and Extensions
  • Case studies of different websites
  • Selection of individual projects

 

Module 4: Search Engine Optimization (SEO)

Time: 1 hrs

  • How do Search Engines work?
  • Introduction to Search Engine Indexing and Crawling
  • SEO Fundamentals & Concepts
  • Understanding The SERP

Module 5: On Page Optimization

Time: 2 hrs

  • Keyword Analysis
  • Meta Data Optimization
  • URL Optimization
  • H1, H2, H3 Tags Optimization and other considerations
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • Image Optimization
  • Landing Page Optimization
  • NoFollow And DoFollow
  • Creating Sitemap
  • Robot.txt
  • Importance of Content
  • Relevant Tools for SEO
  • SEO Algorithms and Updates
  • Case study of 2 websites

 

Module 6: Off Page Optimization

Time: 2 hrs

 

  • Link Building Tips & Techniques
  • Difference Between White Hat, Black Hat and Grey Hat SEO
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Profile link creations
  • Infographics Submission

 

Module 7: Local Listing and Google Business

Time: 1 hrs

 

  • Creating Local Listing in Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Verification of Listing
  • Google Reviews
  • Understanding of Citation and NAP

 

Module 8: Social Media Optimization (SMO)

Time: 2 hrs

 

  • Introduction to Social Media Optimization
  • Types of Major Social Media Platforms 
  • Facebook, LinkedIn, Twitter, YouTube, Pinterest etc.
  • Image Optimization and Hashtags
  • Social Media Accounts & Page Creation

 

Module 10: Social Media Marketing

Time: 2 hrs

 

Facebook:

 

  • Page Vs Profile Vs Group
  • Facebook Advertising and Its Types in Detail
  • Creating Advertising Campaigns & Running Ads

 

Twitter:

  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags

 

LinkedIn:

  • What Is LinkedIn?
  • LinkedIn Optimization
  • Individual Profile Vs. Company Profile
  • Branding on LinkedIn
  • Marketing on LinkedIn Groups

 

Case Study of Best Social Media Profiles

Time: 1 hrs

  • Learning through case study of the best social media profiles
  • Understanding of creative ads

 

Module 11: Google Web Analytics

Time: 2 hrs

 

  • Introduction to Google Analytics
  • How to set up an analytics account
  • How to add analytics code in the website
  • Understanding goals and conversions
  • Understanding bounce, bounce rate & exit rate
  • Understanding of funnels in Analytics account
  • How to integrate AdWords and analytics account

 

Module 12: Webmaster Tools

Time: 3 hrs

 

  • Adding site and verification
  • Setting Geotarget location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal

Module 13: Google Adwords

Time: 3 hrs

 

  • Introduction to Online Advertising and Adwords
  • Adwords Account and Campaign Basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Adwords Tools
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring 
  • Reports

Module 14: Email Marketing

Time: 2 hrs

 

  • How does email work?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing Optin & bulk emailing
  • What is optin email marketing?
  • Setting up email marketing account
  • Best platforms to do optin email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are autoresponders?
  • Setting up autoresponders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in the inbox instead of the spam folder
  • Improving ROI with A/B testing

 

Module 15: Sms, Whatsapp & Telegram Marketing

Time: 1 hrs

 

  • Marketing through Whatsapp
  • Understanding of Telegram channel, groups and bots.
  • Marketing through Telegram
  • Collecting Data for SMS Marketing
  • Marketing through SMS

 

Module 16: Lead Generation

Time: 2 hrs

 

  • Understanding lead generation for business
  • Why lead generation is important?
  • Concept of landing pages
  • Understanding thankyou page
  • Converting leads into sales
  • Creating a lead nurturing strategy
  • Basic Understanding of Enquiry Forms

 

Module 17: Earning Money Through Digital Marketing

Time: 2 hrs

 

  • Affiliate Marketing
  • Blogging & Adsense
  • Earning through Video Ads
  • Influencer Marketing

 

Case Studies and Project Discussion

3 hrs special class on course completion 

 

  • Learning through Case Studies
  • Project Discussion and Evaluation
  • Planning your career in Digital Marketing