Customized Course

 In the First Module we will be teaching you about the basics of internet marketing including what is digital marketing, career and scope in digital marketing.  This module will create the base and you will be able to laid the foundation for digital marketing course.

A website is basically a collection of Webpages that tells everything about what your business is into. In this module will teach you about the basic codes of HTML that are essential for designing a website from SEO perspectives. You will also be taught as how to design a template-based website taking into considerations about all the parameters of SEO.

In this module you will learn keyword research with Google keyword planner. Different types of keyword, keyword mix, Keyword Density, Spamming and Stuffing will cover up in this.

Everyone wants to rank a website on the first page of Google, for that there are some techniques, which you will be learning under this module. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic or earned results.

Content in the online world is king, and this module teaches you SEO Friendly Content Writing and Optimization.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.

This software helps you the kind of visitors your website is getting. Not just that it also helps you get to know the audience’s behaviour, extremely important information such as the source from where your traffic comes, the type of content that is preferred by them etc

In this module you will be able to know as how you can target the local audiences and how to achieve rank in Google Maps.

It is the process of gaining attention through social media platforms. This attention is gained by creating unique, attractive content for social media which is in context to the different social media platforms available to us like Facebook, Twitter, Instagram. Social media marketing is a powerful way to interact with our target market and reach our prospects and customers where the result is gaining traffic.

Social Media today has great relevance in your overall digital marketing campaigns. In this module, we will teach you as how you can utilize the power of social media to drive traffic to your website. We will cover up Facebook, Twitter, Linkedin and other social media sites.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. So in this module you will learn how to promote your website.

Google Ads is an advertisement program by Google. In this how module you will learn how to advertise your business. Display ads are all the graphic ads that you see, re-marketed once you have seen the website without purchasing.

Today, world is more and more shifting towards mobile and lots of people are accessing websites through their mobiles only. So, in this chapter we will tell you as how you create mobile responsive websites and how to promote them online.

Another Important module is E-mail marketing. In this module, you will be taught how to collect email databases, how to send it to your targeted audiences, how to send bulk emails and so on. So, in this module we will be covering all the aspects of E-mail Marketing.

This is another important module of digital marketing. In this module we will let you know as how you can generate leads and conversions to your business and thus can improve your business online.

In this module you will learn internet marketing, and web analytics conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

Learn in this module as how you can make effective proposals for your clients and how you can submit to different freelance portals. Learn as how you really can win a project on top freelance portals.

It is quite mandatory for a business person to maintain his/her online business reputation. You must go through as how audiences react or review about your product or services online and if found any negative review than how to eradicate them.

In this module, we will let you know as how you can create a professional blog and how to put adsense into it, so that you can start earning with your blogging skills. If you do have good writing skills, you can make a lot with Google Adsense and Blogging.

Affilite Marketing and Adsense is the way through which you can earn money online. In this module we will let you know as how you can set up your own blog and how you can sell out your blog space to advertisers.

It is another important module of digital marketing as this module will let you know the important tools and softwares that you require to successfully implement your digital marketing campaign. So, in this module we will let you know about major tools such keyword tools, google webmaster tools, link analyzer tools, alexa toolbar etc..

Content Optimization is one of the key things to do to rank your website higher on search engines. In today’s algorithm content plays a vital role. Your website needs to be updated with the latest trends going on. So, in this module we will teach you how to write good content for website, how you can find the resources for content etc.

In this module you will learn GTM that is Google Tag Manager is a free tool that allows you manage and deploy marketing tags on your website (or mobile app) without having to modify the code.

In this module you will learn how to earn through social media sites like facebook, twitter, linkedin and Instagram

Artificial intelligence is an incredible technology that can work wonders for your brand. Using AI digital marketing strategies will help brands deliver improved customer experience and do more effective marketing. It will also ensure faster problem-solving for consumers.

In this module you will learn private blog network technique that is Black hat SEO that refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service.

Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

Google Trends is a tool provided by Google that shows the popularity of a given term relative to the term’s total popularity in a region, or over a period of time. For search marketers, you can use this to help with keyword research by discovering valuable insights about targeted keywords.